PLAY Hockey and MLT Aikins announce new youth hockey partnership

PLAY Hockey is proud to announce a new partnership with the western Canadian law firm MLT Aikins LLP.

Winnipeg-based PLAY Hockey, in association with MLT Aikins, is excited to launch its Community Member of the Month program during the 2024 season for Manitoba Junior ICE teams.

The Community Member of the Month program, presented by MLT Aikins, will be awarded monthly April through August 2024 to an individual within the youth hockey community who goes above and beyond. This individual could be a player, coach, manager or team volunteer who contributes positively in the community. Keep an eye out on social media for announcement of the winners!

“Hockey is Canada’s favourite sport and supporting hockey is an integral part of supporting western Canadian communities. This new partnership with PLAY Hockey reinforces our firm’s commitment to amateur sports and provides recognition to the individuals who strengthen our communities from the ground up,” said Adam Levene. Adam is Chair of MLT Aikins and leads the team of lawyers who represent PLAY Hockey.

MLT Aikins is pleased to act as counsel to PLAY Hockey in transactions such as its acquisition of World Hockey Group’s North American and European events in spring 2023.

PLAY Hockey and MLT Aikins will also be creating a custom video series. The series will highlight work being done in the community to create an inclusive environment and further Canadian youth hockey. As a firm, MLT Aikins is a safe, inclusive place for all and continues to build its community presence in the Prairie provinces.

“We’re very excited to partner with MLT Aikins on this initiative. The firm continues to support local organizations in the youth hockey space,” said Drew Wilkinson, PLAY Hockey’s VP Marketing, Product & Growth.

About PLAY Hockey

PLAY Hockey is a global leader in youth hockey providing memorable experiences to more than 100,000 youth hockey players at 105 events. Event management solutions are also available to associations, teams and hockey organizations. PLAY Hockey is focused on providing best-in-class experiences for players, families and community partners to build friendships, have fun and create memories that last a lifetime. Learn more about the organization.

About MLT Aikins

MLT Aikins is a full-service law firm of more than 300 lawyers with a deep commitment to Western Canada and an understanding of this market’s unique legal and business landscapes. Based out of six key centres across the four western provinces, MLT Aikins is the only law firm to have offices in Winnipeg, Regina, Saskatoon, Calgary, Edmonton and Vancouver. As a firm, MLT Aikins is committed to Diversity, Equity and Inclusion.