This transaction enables Ionik to concentrate on its fundamental operations in advertising and marketing technology, while also enhancing its first-party data platform’s capabilities.
Providing a full-suite of advertising technology solutions
“The sale of PopReach Games represents another step in reinforcing Ionik’s mission to provide full suite solutions to brands, advertisers and publishers powered by data and technology. Phoenix is the perfect home for the PopReach Games business, which will benefit from being part of Phoenix’s strategy and vision for its extensive portfolio of mobile free-to-play games.”
– Ted Hastings, Ionik’s Chief Executive Officer
At a glance
- Agreements consisted of a share purchase agreement and asset purchased agreement and were finalized on April 26, 2024 between Phoenix and PopReach
- Transaction strengthens the company’s financial standing and provides leeway for potential acquisitions in the future
- Ionik is a Tier 1 issuer on the TSX Venture Exchange with shares trading on the OTCQX Best Market
- Ionik is a data-driven marketing technology company focused on assembling an effective and complete suite of advertising, marketing and monetization solutions
Legal advisers for PopReach Corporation:
Partner: Mahdi Shams, Danielle Graff
Associates: Taylor Dignan, Jesse Hines
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