PLAY Hockey has recently announced a significant BC expansion, which integrates several youth hockey tournaments into the PLAY Hockey events network, including Inside Edge (operators of the BC Mayhem, BC Spring Classic, and Pacific Spring Showcase) and Fraser Valley Tournaments (operators of the Fraser Valley Spring Showdown, Kings Cup and NorthWest Classic). The organization is committed to inspiring hockey’s future by investing in the game for youth of all skill levels. With the expansion, PLAY Hockey will now host over 120 events yearly, giving more than 100,000 athletes the opportunity to travel and compete in Canada, the United States and Europe.
Continuing its longstanding partnership with PLAY Hockey, MLT Aikins was pleased to support the organization in these acquisitions, led by firm chair Adam Levene and supported by Spencer Kasdorf and Colby Ferbers.
“Our partners at MLT Aikins have played a key role in helping us grow the game of hockey worldwide by supporting our acquisitions, expansion efforts and entry into new markets across North America,” said VP of Female Hockey, Mandy Cronin. “They have been excellent at identifying potential risks and proposing solutions to mitigate them during the negotiation process. Thank you MLT Aikins for your support as we continue to grow the game together.”
“Supporting hockey, Canada’s national sport, is one of the ways we reaffirm our commitment to supporting the Western Canadian communities we work in and call home,” said Adam Levene. “Providing opportunities to learn, grow and compete is critical for helping Canadian youth reach their potential as the innovators and leaders of Canada’s future.”
PLAY Hockey, a family-owned organization, is a global leader in youth hockey events, teams, tours and development programs. Headquartered in Winnipeg, MB with regional operations across North America and Europe, the company is growing the game for male and female players of all skill levels at over 120 annual events in seven countries. PLAY Hockey is focused on providing best-in-class experiences for players, families and community partners. The organization provides opportunities for young players to build friendships, have fun and create family memories that last a lifetime. Learn more at www.playhockey.com or follow on all social media platforms at @playhockeyna.
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